Be the florist customers find first.

Whether they’re across town or across the country, customers looking for flowers in your city should find a real local florist: you.

Florist arranging a bouquet inside a flower shop.

Built for the way people buy flowers

People don’t buy flowers because they need a product.

They’re celebrating a birthday. Sending love across the country. Saying “I’m sorry,” “I miss you,” or “I’m here” when they can’t find the words themselves.

They need to get it right.

An out-of-the-box website doesn’t understand that. It treats flowers like any other product on the internet.

You wouldn’t trust just anyone to represent you inside your flower shop. So don’t trust just any website to represent you online.

Let your Lovingly website become your best salesperson.

Phone displaying a Lovingly Shop bouquet page beside a handwritten card.
Lovingly Shop

Get Found. Win the Order. Keep the Customer.

Lovingly Shop puts your brand in front of more flower buyers, gives them an easy way to order, and keeps your shop at the center of the customer relationship.

Your website shouldn’t become another job.

Running a flower shop is already more than a full-time job. Lovingly handles the technology, marketing, and continual improvement that help your website perform.

  1. Get found when customers start looking.

    Floral SEO, custom city and location pages, digital advertising, and email marketing help put your shop in front of more flower buyers.

    A florist’s city landing page and search presence in Lovingly Shop.
  2. Make it easier to send the right gift.

    Mobile-first shopping, personalized card messages, Florist’s Choice PLUS, add-ons, and an experience that is continually tested and improved to help customers buy something that feels personal.

    Lovingly Shop bouquet product page showing the arrangement, price, and Select This Gift button.
  3. Let customers pay their way.

    Accept major credit cards, Apple Pay, Google Pay, and Klarna.

    Payment options available through Lovingly Shop, including Apple Pay, Google Pay, and Klarna.
  4. Earn more from every visit.

    Thoughtful recommendations and upsells like Gift Up help turn more visits into orders and more orders into higher-value sales.

    Lovingly Shop Gift Up option showing a bouquet upgrade and updated price.
Lovingly Shop and Lovingly POS Working Together

More orders shouldn’t mean more chaos.

Lovingly Shop helps bring in the orders. Lovingly POS helps you manage everything that happens next, without turning growth into more work.

Lovingly POS

Keep every order, customer, and moving part in one place.

Keep orders and customers organized.Manage order entry, customer information, house accounts, and payments without piecing the story together across different systems.
Keep products and deliveries moving.Manage your catalog with Floral Scribe, then plan routes and organize the day’s deliveries so your team knows what needs to go where and when.
Build trust. Grow with confidence.Use Lovingly Reply to keep Google reviews from going unanswered, and sales reporting to see what’s selling.
Lovingly POS order management dashboard showing the day’s orders and product details.
Performance-based pricing

We don’t make a penny unless you do.

We’re not paid simply to give you a website and wish you luck.

Our success depends on helping customers find your shop, place an order, and spend more when they do. So we have every reason to keep improving the marketing, shopping experience, and technology behind your business.

Your growth is our business model.

Your success

18+ years. 3,000 florists served.

We can tell you what Lovingly does. Our florist partners can tell you what it feels like to have it working for their shops.

  • Lovingly has been key in our business growth. Their dedicated team enhances both the consumer and the retailer experiences with their innovative, easy-to-use websites and software.

    Floral Inspirations Florist & Flower Delivery logo
    Dylan K.Lewes, Delaware
  • We love Florist’s Choice PLUS for the big floral holidays. Our online customers appreciate the simplicity, and it allows us to sell what we have in stock, so we have less spoilage, too.

    Flowers by Miss Bertha logo
    Cara D.Minneapolis, Minnesota
  • Lovingly plays a huge part not only into the success of our business, but also mine as a new owner. The peace I have knowing my website takes care of my customers for me is gold!

    Jenny’s Floral & Gifts logo
    Carrie M.Custer, South Dakota
  • I have a professional team ensuring I am well-represented online, helping customers find and trust my business. The rest was up to me, and we haven't looked back.

    Jim Anderson Flowers logo
    Geraldine P.London, Ontario

Ready to be the florist customers find first?

Tell us about your shop. We’ll show you how Lovingly can help customers find you, order from you, and come back to you.

No pressure. No commitment. Let’s see if we’re a good match.