Your questions, Answered.

Yes. Lovingly Shop and Lovingly POS continue to serve florists across the U.S. and Canada. We’re also building Lovingly as a business operating system to carry more of the work of running a flower shop.

Your Shop and POS service continues. Using either product does not automatically sign you up for the new Lovingly experience or give LUMA access to your private Shop account information. If you’re interested in early access, you can join the waitlist.

You can get Lovingly Shop and Lovingly POS today. Shop helps customers find and order from your flower shop; POS helps you manage orders and the work behind them. The waitlist is for early access to Lovingly’s new business operating system.

Florists first. We’ve spent more than 18 years with flower shops and served more than 3,000 florists over time. Lovingly Shop and POS continue today, and florists are where we’re starting with what comes next. We see a future for Lovingly with other owner-run businesses, too.

Lovingly’s consumer flower marketplace has closed. We continue to build the websites, point of sale, and business systems local florists run on. The flower side didn’t disappear; it moved behind the counter.

LUMA is the Chief of Staff inside Lovingly. She’s being built to keep the work of running your shop moving.

She is the main way you talk with the system, see what needs attention, and direct the work you authorize. Lovingly is the product you choose, LUMA is who you work with inside it.

No. A chatbot answers questions; LUMA does work. While you do talk with her, she acts on your business, taking action where you have given her autonomy to do so. And she checks with you on anything you haven’t already trusted her to handle directly.

LUMA is not open for general access yet. We’re preparing limited early access invites, focused on understanding a flower shop’s public presence and helping it get found, trusted, and chosen. Managing your entire Google Business Profile is a central part of the Lovingly experience we’re building, along with helping you understand your place in the local market.

The goal is fewer fires, not fewer people. LUMA is meant to handle the operations, not the artistry. It’s the tracking, the follow-ups, the catching-things-early, so your designers can stay at the bench doing the work that actually needs their hands.

Wire orders are part of how your shop runs. We’re building Lovingly to bring them into the same picture as your direct orders and to help you make sense of wire service statements. LUMA will not manage wire orders or analyze those statements in early access.

Then Lovingly takes responsibility. We’re building LUMA so you can see what she did and what needs your decision. She won’t silently take on a new kind of public action.

LUMA can start with information your business makes public, such as your website, listings, and reviews. If you connect a supported account, she can use information allowed by that connection. You decide which actions she can take.

No. Florists do not need Lovingly Shop or POS to join the waitlist or be considered for early access. Shop and POS are separate choices.

Pricing hasn’t been announced; the waitlist hears first.

Joining the waitlist tells us you’re interested. We’re inviting a small group of U.S. flower shops based on fit and what we need to learn. Joining does not reserve a place in line or guarantee an invitation.

Yes, if you want to be considered for early access. Your Shop or POS relationship does not automatically add you to the waitlist or give you access.

Your POS and dashboard are where they’ve always been: grow.lovingly.com.

Directly from a local florist. Local shops across the country run their websites on Lovingly, so you can shop with them on their own sites. You can also order from our flagship shop flowersofcharlotte.com to personally take care of orders in the Charlotte area or handle your order nationwide.