Lovingly

Privacy Policy

Last updated: February 2026

Privacy Policy

INTRODUCTION

This privacy policy ("Privacy Policy") explains how Lovingly, LLC and its affiliates ("we," "us," "our," or "Lovingly") collect, use, disclose and safeguard your information when you visit our corporate website at https://lovingly.ai (the "Website").

Lovingly is a software company that provides software as a service solutions. The Website is a corporate website that provides information about Lovingly and its services. You may use the Website to learn about our company, review information about our services, and submit inquiries through our contact form. No products or services can be purchased directly through the Website.

BY USING THE WEBSITE, YOU CONSENT TO THE COLLECTION AND PROCESSING OF THE INFORMATION DESCRIBED IN THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH THIS PRIVACY POLICY THEN YOU MUST NOT ACCESS OR USE THE WEBSITE.

DEFINITIONS

"GDPR" means General Data Protection Regulation (EU) 2016/679, as amended from time to time.

"Personal Data" means personal information or any other information that alone or when in combination with other information may be used to identify, contact, or locate you. Personal Data or personal information excludes information that has been aggregated and/or anonymized so that it does not allow a third party to easily identify a specific individual ("non-PII").

"Service Provider" means any natural or legal person who processes data on behalf of Lovingly. It refers to third-party companies or individuals employed by Lovingly to facilitate the Website, to provide services on behalf of Lovingly, to perform services related to the Website, or to assist Lovingly in analyzing how the Website is used. For the purposes of the GDPR, Service Providers are considered Data Processors.

INFORMATION WE COLLECT

Information You Provide Directly

When you submit an inquiry through our contact form or otherwise communicate with us, we may collect the following personal information:

  • Identifiers, including your first and last name, email address, phone number, and company name;
  • Professional information, including your job title and the nature of your inquiry;
  • The contents of messages that you send to us through the Website or via email.

Information We Collect Automatically

When you visit the Website, we automatically collect and store the following information about you, your computer or mobile device, and your activities:

  • Device Information: Technical information about your computer or mobile device (e.g., type of device, web browser or operating system, IP address and internet service provider) to analyze trends, administer the site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information.
  • Browsing Information: Internet or other electronic network activity information, including information regarding the device and browser you use, network connection, IP address, and how you browse through the Website.
  • Length and Extent of Usage: How long you visited the Website and which pages you viewed.
  • Information Obtained Through Cookies: We use Cookies to keep track of some types of information while you are visiting the Website. "Cookies" are very small files placed on your computer that allow us to count the number of visitors to our Website and distinguish repeat visitors from new visitors. They also allow us to save user preferences and track user trends. We rely on Cookies for the proper operation of the Website; therefore if your browser is set to reject all Cookies, the Website may not function properly. Users who refuse Cookies assume all responsibility for any resulting loss of functionality with respect to the Website.
  • Information Obtained Through Web Beacons: "Web Beacons" (also known as "clear gifs" and "pixel tags") are small transparent graphic images that are often used in conjunction with Cookies in order to further personalize the Website for our visitors and to collect a limited set of information about our visitors including geographical location and length and extent of usage.

HOW WE USE YOUR INFORMATION

General Purposes

Subject to the terms of this Privacy Policy, we may use Personal Data for the following purposes:

  • Respond to your inquiries and provide information about our services;
  • Communicate with you about Lovingly and related offers, news, and information we think will be of interest to you;
  • Provide, maintain, and improve the Website;
  • Monitor and analyze trends, usage and activities;
  • Ensure the security and integrity of the Website; and
  • Investigate and prevent fraud and other illegal activities.

Email Communications

We use your email address for both "administrative" (e.g., confirming receipt of your inquiry) and "promotional" (e.g., newsletters, company news, service updates) purposes. You may opt-out of receiving promotional emails and other promotional communications from us at any time via the opt-out links provided in such communications. However, we reserve the right to send you certain communications relating to your inquiry or the Website (such as service announcements or administrative messages) without affording you the opportunity to opt out of receiving such communications.

Use for Research

By using the Website, you agree to allow us to anonymously use information from your interaction with the Website to continue our research into usage patterns and general trends, so that we may continue to improve the Website. This research may be published in our blogs or other materials. However, all of your responses will be kept anonymous, and no Personal Data will be published without your consent.

SHARING YOUR INFORMATION

We may share your personal information in the following circumstances:

  1. With Third Party Service Providers: To perform functions on our behalf, such as data analysis, security and technology services, email delivery, and marketing.
  2. Law Enforcement or Other Third Parties: In connection with legal requests, to comply with applicable law, or to protect the rights and safety of Lovingly and others.
  3. Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.
  4. Aggregate Data: We may combine non-PII we collect with additional non-PII collected from other sources. We also may share aggregated, non-PII with third parties, including advisors and investors, for the purpose of conducting general business analysis.

We do not "share" your personal information as that term is defined in the California Consumer Privacy Act (CCPA).

YOUR RIGHTS AND CHOICES

Depending on where you reside and subject to certain exceptions, you may have some or all of the following rights:

  • Right to Know: The right to request that we disclose to you the personal information we collect, use, or disclose about you, and information about our data practices.
  • Right to Request Correction: The right to request that we correct inaccurate personal information that we maintain about you.
  • Right to Request Deletion: The right to request that we delete personal information that we have collected about you.

To exercise your rights, please contact us at privacy@lovingly.ai.

You can also elect not to receive marketing communications by following the unsubscribe instructions in such communications.

Additionally, if we rely on your consent for the processing of your Personal Data, you have the right to withdraw it at any time. When you do so, this will not affect the lawfulness of any processing of your data that was completed before your consent withdrawal.

Under applicable privacy laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued identification, to verify your identity before processing your request to protect your information.

THIRD PARTY SITES

The Website may contain links to other websites. If you choose to click on a third-party link, you will be directed to that third party's website. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own Cookies or other files on your computer, collect data or solicit Personal Data from you. Other websites follow different rules regarding the use or disclosure of the Personal Data you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.

PRIVACY NOTICE REGARDING MICROSOFT CLARITY

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with the Website through behavioral metrics, heatmaps, and session replay to improve and market our services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

PRIVACY NOTICE REGARDING GOOGLE ANALYTICS AND GOOGLE TAG MANAGER

We partner with Google to capture how you use and interact with the Website through conversion tracking, site analytics, remarketing, and managing how tags behave after users make cookie consent decisions. For more information about how Google collects and uses your data, visit Google's Privacy Policy.

PRIVACY NOTICE REGARDING META PIXEL TRACKING

Meta Pixel is a tracking tool provided by Meta Platforms, Inc. doing business as "Meta" (formerly Facebook). We partner with Meta to measure the effectiveness of our marketing on Facebook by understanding how users interact with our Website. We place a small piece of code (called a pixel) on the Website, which collects data on user actions, such as page visits or form submissions. For more information about how Meta collects and uses your data, visit Meta's Privacy Policy.

HOW WE RESPOND TO LEGAL REQUESTS OR PREVENT HARM

We may access, preserve and share your information without notice or consent from you in response to a legal request (like a search warrant, court order or subpoena) if we have a good faith belief that the law requires us to do so. We may also access, preserve and share information when we have a good faith belief it is necessary to: detect, prevent and address fraud and other illegal activity; to protect ourselves, you and others, including as part of investigations; or to prevent death or imminent bodily harm. Information we receive about you may be accessed, processed and retained for an extended period of time when it is the subject of a legal request or obligation, governmental investigation, or investigations concerning possible violations of our terms or policies, or otherwise to prevent harm.

CHILDREN'S PRIVACY

The Website is not directed to children under the age of 13 and we do not knowingly collect, maintain or use Personal Data from children under the age of 13. If you learn that your child has provided us with Personal Data, you may alert us at privacy@lovingly.ai. Should we learn that a child under 13 has provided us with Personal Data, we will delete that information from our database.

SECURING YOUR PERSONAL DATA

Security Measures

Unauthorized entry or use, hardware or software failure, the inherent insecurity of the Internet and other factors may compromise the security of your Personal Data at any time. Nevertheless, we strive to safeguard Personal Data to ensure that information is kept private and secure at all times. We maintain administrative, technical and physical safeguards that are intended to appropriately protect against accidental or unlawful destruction, accidental loss, unauthorized alteration, unauthorized disclosure or access, misuse and any other unlawful form of processing of the Personal Data in our possession. We employ security measures such as using firewalls to protect against intruders, building redundancies throughout our network, and testing for and protecting against network vulnerabilities.

Data Retention

We retain Personal Data regarding you or your use of the Website for as long as necessary to achieve the purposes described in this Privacy Policy, for example, to respond to your inquiries, to comply with our legal obligations, to protect us in the event of disputes, and to enforce our agreements and protect our and others' interests.

The precise periods for which we keep your Personal Data vary depending on the nature of the information and why we need it. Factors we consider in determining these periods include the amount, nature and sensitivity of your Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

You may request deletion of your Personal Data by contacting us at privacy@lovingly.ai and we will delete the Personal Data we hold about you (unless we need to retain it for the purposes set out in this Privacy Policy).

USING THE WEBSITE FROM OUTSIDE THE UNITED STATES; GDPR PRIVACY NOTICE

Data Transfers

If you are visiting the Website from outside the United States, please be aware that your Personal Data may be transferred to, stored, and processed in the United States where our servers are located. By using the Website, you understand and agree that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Privacy Standards for Data Transfer

We conduct our data transfers in accordance with Chapter V of GDPR. Specifically, we conduct data transfers subject to the following standards:

  1. Standard Data Protection Clauses: We may, in accordance with Article 46 of the GDPR, transfer Personal Data to recipients that have entered into a European Commission approved contract for the transfer of personal data outside the European Economic Area.

  1. Other Means: We may, in accordance with Articles 45 and 46 of the GDPR, transfer Personal Data to recipients that offer adequate levels of data protection as evidenced by: (a) location in a country or membership in an organization that the European Commission or other appropriate supervisory authority has confirmed, by decision, offers an adequate level of data protection, (b) certification through an approved certification mechanism pursuant to Article 42 of the GDPR, (c) adherence to binding corporate rules adopted pursuant to Article 47 of the GDPR, or (d) any other mechanism that may demonstrate such adequacy under the GDPR.

  1. Onward Transfers to Third Parties: In the context of an onward transfer, Lovingly has responsibility for the processing of personal information it receives and subsequently transfers to a third party acting as an agent on its behalf. Lovingly shall remain liable under the Principles of the GDPR if its agent processes such personal information in a manner inconsistent with the Principles, unless the organization proves that it is not responsible for the event giving rise to the damage.

If you are located in the EEA or UK, you also have the right to lodge a complaint with your local data protection or privacy authority at any time.

CHANGES TO THIS PRIVACY POLICY

If we change our privacy practices, we may update this Privacy Policy. Any changes will be posted on this page with an updated effective date. Your continued use of the Website after the changes constitute your acceptance of the revised Privacy Policy.

HOW TO CONTACT US

If you have any questions about this Privacy Policy, the Personal Data we hold about you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us:

Lovingly, LLC
Attn: Privacy Officer
20 Corporate Park Dr. STE B
Hopewell Junction, NY 12533